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The Deviant's Advantage

The Deviant's Advantage

by Ryan Mathews (Author)

  • Used

    Paperback 2003

    $3.35
Synopsis

The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from the fringe , to the edge , to the realm of cool , and from the next big thing to social convention . They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.

$3.35

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2 in stock

More Information

Format: Paperback
 Pages: 336
 Publisher: Random House Business Books
Published: 06 Feb 2003
ISBN 10: 0712661026
ISBN 13: 9780712661027
Book Overview: Follows in the bestselling tradition of THE TIPPING POINT by Malcolm Gladwell

Author Bio
Ryan Mathews and Watts Wacker are futurists and principles of FirstMatter, a trend-watching consulting firm. The co-author of the bestselling The Myth of Excellence, Mathews has been profiled in Fast Company and Wired. Watts Wacker has been profiled in Fast Company and Forbes, and was called one of the 50 smartest people in the business world by The Financial Times. He is the co-author of The 500-Year Delta and The Visionary's Handbook.