Modern Marketing (Handbook Series)

by Frank Jefkins (Author)

• Used

  Paperback
  1983

  $6.83

• Used

  Paperback
  1993

  $4.21

  The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.