Retail Management (The M & E handbook series)

by RogerCox (Author), PaulBrittain (Author)

• Used

  Paperback
  1988

  $23.57

• Used

  Paperback
  1998

  $3.28

  The new edition of this text provides an introduction to the practical aspects of retailing with emphasis on the relationship between retailer and customer, the retail mix and retail administration. It is essential reading for those intending to begin a career in retail management and is particularly suitable for retail management undergraduates, marketing undergraduates and BTEC HNC/D students.