by Frank Jefkins (Author)
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
Format: Paperback
Pages: 339
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 15 Jun 1993
ISBN 10: 071210853X
ISBN 13: 9780712108539
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