Advertising (Handbook)

by Frank Jefkins (Author)

• Used

  Paperback
  1985

  $13.91

• Used

  Paperback
  1998

  $156.01

  Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.