Apex Hides the Hurt: Colson Whitehead

by Colson Whitehead (Author), Colson Whitehead (Author), Colson Whitehead (Author)

• Used

  Paperback
  2018

  $4.07

  This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

  The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

  And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

• New

  Paperback
  2018

  $10.74

  This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

  The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

  And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.