by Caroline Jevring-Back BVetMeds MRCVS (Author), Thomas E. Catanzaro DVM MHA FACHE (Author)
This is a practical book describing ways of implementing health care programmes in small animal practices. In the initial chapters, practical 'how-to' aspects such as client reminder and recall systems, marketing, use of staff time and more are discussed in general terms. It also covers specific types of programs in detail by first presenting theory and scientific background, and then demonstrating how this information can be presented to clients effectively to convince them of the benefits to their pets of preventative health care.
Format: Paperback
Pages: 201
Edition: illustrated edition
Publisher: W.B SAUNDERS (Harcourt Brace and Co Ltd)
Published: 16 Apr 1999
ISBN 10: 0702023930
ISBN 13: 9780702023934
The book is clearly laid out, easy to read and has plenty of headings and tables.
an interesting addition to the practice library, and would be useful to dip into for any practice about to develop healthcare programmes. Jayne Cotesllo
source of inspiration to those who haven t got their practices into preventative mode.. Cliff Alderman