Reno's Big Gamble: Image and Reputation in the Biggest Little City

by Alicia Barber (Author)

• New

  Illustrated
  2008

  $70.09

  Traces the transformation of Reno's reputation from backward railroad town to the nationally known 'Sin Central'. This book chronicles the city's changing fortunes from the days of the Comstock Lode. It describes how city leaders came to embrace an identity as 'The Biggest Little City in the World' and transform their town into a tourist mecca.