The Message Matters: An Economic Theory of Campaigns: The Economy and Presidential Campaigns

by Lynn Vavreck (Author)

• New

  Illustrated
  2009

  $38.59

  Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.