Market Rebels: How Activists Make or Break Radical Innovations

New
Hardcover
2008
$25.39

Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.

Synopsis

Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.

$25.39

Save:$2.19 (8%)

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3 in stock

More Information

Format: Hardcover
Pages: 216
Publisher: Princeton University Press
Published: 01 Dec 2008
ISBN 10: 0691134561
ISBN 13: 9780691134567

Market Rebels: How Activists Make or Break Radical Innovations

New

$25.39

Synopsis

$25.39

More Information