by HayagreevaRao (Author)
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
Format: Hardcover
Pages: 216
Publisher: Princeton University Press
Published: 01 Dec 2008
ISBN 10: 0691134561
ISBN 13: 9780691134567
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