Marketing Modernism in Fin-de-Siecle Europe

Marketing Modernism in Fin-de-Siecle Europe

by RobertJensen (Author)

Synopsis

Describes the rise of modernism from its beginnings in the Impressionist movement. This book reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century.

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More Information

Format: Paperback
Pages: 376
Edition: New edition
Publisher: Princeton University Press
Published: 23 Dec 1996

ISBN 10: 0691029261
ISBN 13: 9780691029269