by KimFridkinKahn (Author), PatrickJKenney (Author)
Looks at how campaigns actually work, from the framing of issues to media coverage to voters' decisions. Examining contested US Senate races between 1988 and 1992, this work challenges the common wisdom that campaigns are a noisy, symbolic aspect of electoral politics, in which the outcomes are determined mainly by presidential popularity.
Format: Paperback
Pages: 256
Edition: illustrated edition
Publisher: Princeton University Press
Published: 28 Jul 1999
ISBN 10: 0691005052
ISBN 13: 9780691005058