Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

New
Illustrated
2000
$48.41

The first book to prepare businesses for the new service millenium, in which Customer Equity, the total lifetime value of a firm's most valuable customers, will replace Brand Equity as a firm's chief asset.

Synopsis

The first book to prepare businesses for the new service millenium, in which Customer Equity, the total lifetime value of a firm's most valuable customers, will replace Brand Equity as a firm's chief asset.

$48.41

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 308
Edition: Illustrated
Publisher: Free Press
Published: 27 Jun 2000
ISBN 10: 0684864665
ISBN 13: 9780684864662

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

New

$48.41

Synopsis

$48.41

More Information