Selling the Wheel: Choosing the Best Way to Sell for You and Your Company

by Jeff Cox (Author), Howard Stevens (Author)

• Used

  Hardcover
  2000

  $5.20

  Conveys - in a light, humorous storytelling style - the lessons to be learned in sales and marketing.

• Used

  Paperback
  2001

  $3.28

  Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.