The Clickable Corporation: Capturing the Internet Advantage

The Clickable Corporation: Capturing the Internet Advantage

by JonathanRosenoer (Author), Douglas Armstrong (Author)

Synopsis

Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.

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Quantity

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More Information

Format: Hardcover
Pages: 256
Edition: First Edition
Publisher: Free Press
Published: 05 Oct 1999

ISBN 10: 0684855534
ISBN 13: 9780684855530

Media Reviews
Gary Betty President and CEO, Earthlink Network, Inc.Does a great job identifying and contrasting successful strategies for pursuing different avenues of Internet commerce. The companies highlighted here are precursors to the importance of the Internet and how it will transform businesses in the future.