Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People: How the World's Most Powerful ... Technology, Shapes Markets and Manages People

by Michael A. Cusumano (Preface)

• Used

  Paperback
  1998

  $5.87

• Used

  Paperback
  1997

  $3.25

  Beyond the unquestioned genius and vision of CEO Bill Gates, what accounts for Microsoft's astounding success? Microsoft commands the high ground of the information superhighway by owning the operating systems and basic programs that run on the world's 170 million computers. Drawing on confidential documents and data, this work reveals many of Microsoft's innermost secrets. In-depth interviews with 40 employees enabled the authors to identify seven key strategies which demonstrate exactly how Microsoft competes and operates. They reveal a style of leadership, organization, competition and product development which is both consistent with the company's loosely structured programmer culture and remarkably effective for mass-market production of software.

• Used

  Hardcover
  1996

  $3.25

  Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. This work gives an insider's view of the company and attempts to account for its success.

• New

  Paperback
  1998

  $30.92