Low Risk, High Reward: Starting and Growing a Business with Minimal Personal Risk

Low Risk, High Reward: Starting and Growing a Business with Minimal Personal Risk

by RobertReiss (Author)

Synopsis

Never straying far from his central thesis that risk can almost always be managed and reduced, Reiss covers every obstacle the entrepreneur is likely to meet. Where do ideas come from? How do you get started? Where can you find the money? How do you build credibility? With many practical suggestions, this book should be useful to anyone starting a business.

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Quantity

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More Information

Format: Hardcover
Pages: 336
Edition: First Printing
Publisher: Free Press
Published: 16 Oct 2000

ISBN 10: 0684849623
ISBN 13: 9780684849621

Media Reviews
Jim McCann Founder and CEO, 1-800-Flowers.com My advice to a budding entrepreneur would be: first, don't ever stop learning, and second, read Low Risk, High Reward.
Lowell Bud PaxsonFounder, Home Shopping Network & PAX TVMust reading for anyone who aspires to be an entrepreneur.
Jim McCannFounder and CEO, 1-800-Flowers.comMy advice to a budding entrepreneur would be: first, don't ever stop learning, and second, read Low Risk, High Reward.
Arthur Rockfounding investor in Intel and AppleIf you want to be an entrepreneur and can't go to the Harvard Business School, then Low Risk, High Reward is the next best thing...a must-read.
Amy LoveFounder and CEO, Real Sports magazineValuable insight into the practical actions required to build a successful enterprise. With each chapter, you will find information that you can apply immediately to your venture.
Mike HsiehPresident, LF International Inc.Reiss uses excellent examples to illustrate his principles and provides many pearls of wisdom based on his wealth of personal experiences. I intend to buy a copy for every one of the entrepreneurs with whom we have made a venture investment.
Howard H. StevensonSerafim-Rock Professor of Business Administration, Harvard Business SchoolI believe we should teach Bob's approach to financial analysis at the Harvard Business School. For the founder and grower of a business, Bob's chapter on numeracy alone is worth the price of the book.
Murray B. Low, Ph.D.Director, Columbia Entrepreneurship Program, Columbia Business SchoolA first-in-class book for anyone starting or running their own company. Reiss's philosophy is both practical and principled. For years he has been sharing his insights with my MBA students to rave reviews. Now a wider audience can access his entrepreneurial knowledge. Required reading!
Jerry ShafirFounder and CEO, Kettle CuisineThe book's strength lies in its real-life how-to approach to problems, and it provides instructive insight into what it is really like being in your own business on a day-to-day basis...important lessons for entrepreneurs at all stages of the business's life cycle, but those just starting out or contemplating it will find the book invaluable.