Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

by PacoUnderhill (Author)

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More Information

Format: Paperback
Pages: 256
Edition: Cover Worn
Publisher: Touchstone
Published: 16 Feb 2004

ISBN 10: 0684849143
ISBN 13: 9780684849140

Media Reviews
R. J. Igneizi

The San Diego Union-Tribune

No matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable.


Erica Marcus

Newsday

What Underhill offers in this delightful and engrossing book is a primer in the science of shopping....The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations.