Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too

Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too

by Ben R . Cohen (Author), JerryGreenfield (Author)

Synopsis

In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.

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More Information

Format: Hardcover
Pages: 320
Edition: illustrated edition
Publisher: Simon & Schuster Ltd
Published: 06 Oct 1997

ISBN 10: 0684834995
ISBN 13: 9780684834993

Author Bio
Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Vermont in 1978. Today, Ben & Jerry's Homemade is a $160 million company and contributes 7.5% of its pre-tax earnings to charity.