What Kids Buy and Why

What Kids Buy and Why

by Daniel Acuff (Author)

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More Information

Format: Hardcover
Pages: 224
Publisher: The Free Press
Published: 24 Nov 1997

ISBN 10: 0684834480
ISBN 13: 9780684834481

Media Reviews
Paul S. Michaels Vice President Franchise, M&M Mars Drs. Acuff and Reiher's approach is a breakthrough strategy for anyone interested in the creation of successful products for kids. In the trenches on the battlefield of today's competitive marketplace, it's bottom-line critical to know that gut instincts and educated guesses can be augmented by a science-based, intelligent approach to the design of products that win with kids -- the Youth Market Systems approach.