World Class: Thriving at Home in the Global Economy

World Class: Thriving at Home in the Global Economy

by RosabethMossKanter (Author)

Synopsis

The frontier of business growth is shifting from the giants to small and medium-sized enterprises. This book shows how these new pioneers can collaborate, innovate and export. It shows why emerging companies in new technology fields have to be "born global" just to keep their domestic business, why it is so important to act quickly, and how many apparent problems (such as outside ownership of local companies) can be turned to advantage. The book also looks at the development of local communities - cities, boroughs and towns everywhere are developing their own strategic plans and foreign policies - and shows the three ways communities can succeed, explaining how to apply the lessons outlined.

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More Information

Format: Hardcover
Pages: 416
Edition: First Edition
Publisher: Simon & Schuster Ltd
Published: 05 Feb 1996

ISBN 10: 0684811294
ISBN 13: 9780684811291