Marketing Decisions for New and Mature Products: Planning, Development and Control

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Used
Hardcover
1991
$3.47

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

Synopsis

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

$3.47

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1 in stock

More Information

Format: Hardcover
Pages: 531
Edition: 2
Publisher: Merrill
Published: 06 Mar 1991
ISBN 10: 0675206472
ISBN 13: 9780675206471

Marketing Decisions for New and Mature Products: Planning, Development and Control

Used

$3.47

Synopsis

$3.47

More Information