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Value-Focused Thinking: Path to Creative Decisionmaking: A Path to Creative Decisionmaking

Value-Focused Thinking: Path to Creative Decisionmaking: A Path to Creative Decisionmaking

by Ralph L Keeney (Author)

  • Used

    Paperback 1996

    $17.19
Synopsis

This work concerns standard decision-making methods. Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decision-making its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities - and thereby create better decision alternatives.

$17.19

Save:$9.43 (35%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 432
 Edition: Revised ed.
 Publisher: Harvard University Press
Published: 01 Apr 1996
ISBN 10: 067493198X
ISBN 13: 9780674931985

Media Reviews
[Value-Focused Thinking] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a 'damn good read.' Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples. -- Simon French Journal of Multi-Criteria Decision Analysis Outstanding...Innovative thinking. Decision Analysis Newsletter Value-Focused Thinking clearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking). Observer
Author Bio
Ralph L. Keeney is Professor Emeritus of Information and Operations Management, Marshall School of Business, and of Industrial and Systems Engineering, Viterbi School of Engineering, at the University of Southern California. He is coauthor (with Howard Raiffa) of Decisions with Multiple Objectives, which was awarded the Lanchester Prize of the Operations Research Society of America.