Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public

by Cornelia Dean (Author)

• New

  Paperback
  2012

  $31.06

  Suggests that scientists must take an active role in making their work accessible to the media, and thus to the public. The author urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. He shows scientists how to speak to the public, handle the media, and more.