by Alfred D Chandler (Author)
Argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. This work details these processes for various major chemical and pharmaceutical firms, demonstrating why some companies forged ahead while others failed.
Format: Paperback
Pages: 384
Publisher: Harvard University Press
Published: 07 Apr 2009
ISBN 10: 0674032217
ISBN 13: 9780674032217