by ShermanCochran (Author)
Reconsiders the nature and role of consumer culture in the spread of cultural globalisation. This title moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers.
Format: Hardcover
Pages: 288
Publisher: Harvard University Press
Published: 12 May 2006
ISBN 10: 0674021614
ISBN 13: 9780674021617