Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

by David L Kirp (Author), David L Kirp (Author)

• Used

  Paperback
  2004

  $5.16

  Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

• New

  Paperback
  2004

  $37.52

  Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.