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One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com

by RichardL.Brandt (Author)

  • Used

    Paperback 2011

    $3.28
Synopsis

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, "One Click" charts Bezos' rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.

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More Information

Format: Paperback
 Pages: 224
 Publisher: Viking
Published: 27 Oct 2011
ISBN 10: 0670920665
ISBN 13: 9780670920662

Media Reviews
Richard Brandt compellingly profiles one of the great internet executives of the era -- Stephen Leeb, author of The Oil Factor and Red Alert
Meticulously researched and with breathless, pithy commentary. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. * Management Today *
Author Bio
Richard Brandt is an award-winning journalist who has been writing about Silicon Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.