De Bono Edward : I am Right - You are Wrong (Us)

by EdwardDeBono (Author)

• Used

  Hardcover
  1991

  $4.11

  In this trail-blazing book, the leading authority on the physiology of creativity shows why the most crucial problems facing the world cannot be solved using traditional Western thought, which is based on a rigid insistence of facts rather than on the creativity and constructive energy which the world really needs.

• Used

  Paperback
  2009

  $3.19

  I Am Right, You Are Wrong is the classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser. In I Am Right,You Are Wrong , lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity. In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker. An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought . (Sir Richard Branson). Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats , Lateral Thinking , I Am Right You Are Wrong , Teach Yourself How To Think , Teach Your Child How To Think , and Simplicity .

• Used

  Hardcover
  1990

  $3.19

  A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. de Bono contends that logic and argument has proved very useful in dealing with technical matters but less so for dealing with human affairs. The implications of this change are spelled out in this book which suggests that humour is the most significant activity of the brain, that language is good at description but very poor on perception and that argument, the very basis of our adversarial systems, is a poor method of exchange. He also suggests that the brain is designed to set up belief systems and how our very tradition of truth and logic is only another belief system that sustains itself.