De Bono Edward : I am Right - You are Wrong (Us)

by EdwardDeBono (Author)

• Used

  Hardcover
  1991

  $3.27

  In this trail-blazing book, the leading authority on the physiology of creativity shows why the most crucial problems facing the world cannot be solved using traditional Western thought, which is based on a rigid insistence of facts rather than on the creativity and constructive energy which the world really needs.

• Used

  Paperback
  1991

  $3.27

  In this book, Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the 'rock logic' of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.

• Used

  Hardcover
  1990

  $3.27

  A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. de Bono contends that logic and argument has proved very useful in dealing with technical matters but less so for dealing with human affairs. The implications of this change are spelled out in this book which suggests that humour is the most significant activity of the brain, that language is good at description but very poor on perception and that argument, the very basis of our adversarial systems, is a poor method of exchange. He also suggests that the brain is designed to set up belief systems and how our very tradition of truth and logic is only another belief system that sustains itself.