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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

by Scott Bedbury (Author), Stephen Fenichell (Author)

$3.31

Save:$22.91 (87%)

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1 in stock

More Information

Format: Hardcover
 Pages: 240
 Publisher: Viking Press Inc
Published: 28 Feb 2002
ISBN 10: 0670030767
ISBN 13: 9780670030767