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Kids as Customers: Handbook of Marketing to Children: A Handbook of Marketing to Children

Kids as Customers: Handbook of Marketing to Children: A Handbook of Marketing to Children

by James U. McNeal (Author)

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$66.47

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17 in stock

More Information

Format: Hardcover
 Pages: 272
 Publisher: Lexington Books
Published: Jul 1992
ISBN 10: 0669276278
ISBN 13: 9780669276275