by RobertW.Bly (Author)
Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In The Online Copywriter's Handbook , Robert Bly - one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook - turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different - often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; E-zines; Web-based documents; and more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
Format: Paperback
Pages: 336
Edition: 2
Publisher: McGraw-Hill
Published: 30 Jan 2003
ISBN 10: 0658020994
ISBN 13: 9780658020995
Robert W. Bly is an award-winning copywriter and consultant whose clients include IBM, AT&T, BOC Group, and other multinational organizations. One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including The Copywriter's Handbook, Internet Direct Mail, and Business-to-Business Direct Marketing. He is a winner of the Direct Marketing Association's Gold Echo Award, the Web Marketing Association's Standard of Excellence Award, and numerous other honors and awards.
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