Blackwell Encyclopedic Dictionary of Marketing

Blackwell Encyclopedic Dictionary of Marketing

by Barbara R. Lewis (Editor)

Synopsis

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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Quantity

10 in stock

More Information

Format: Paperback
Pages: 284
Edition: 1
Publisher: John Wiley & Sons
Published: 19 Mar 1999

ISBN 10: 0631214852
ISBN 13: 9780631214854