Blackwell Encyclopedic Dictionary of Marketing

by Barbara R. Lewis (Editor)

• Used

  Paperback
  1999

  $3.86

  The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

• New

  Paperback
  1999

  $29.24

  The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.