Marketing Ethics (Foundations of Business Ethics)

Marketing Ethics (Foundations of Business Ethics)

by George G . Brenkert (Author)

Synopsis

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

$99.98

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 272
Publisher: Wiley-Blackwell
Published: 01 Feb 2008

ISBN 10: 0631214224
ISBN 13: 9780631214229