Marketing Encyclopedic Dict: The Enyclopedic Dictionary

by David Mercer (Author)

• New

  Paperback
  1999

  $32.78

  aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.