The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

European Cases in Retailing

European Cases in Retailing

by Marc Dupuis (Editor), Marc Dupuis (Editor), John Dawson (Editor)

  • Used

    Illustrated 1999

    $3.25
Synopsis

This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.

$3.25

Save:$36.93 (92%)

Quantity

1 in stock

More Information

Format: Illustrated
 Pages: 304
 Edition: 1
 Publisher: Wiley-Blackwell
Published: 09 Jan 1999
ISBN 10: 0631207309
ISBN 13: 9780631207306

Author Bio
Marc Dupuis is a marketing and retailing professor at the Paris Graduate School of Management (ESCP Group). He has been visiting professor at universities in Russia, the USA and Asia, and is the author of many books and articles. As a consultant, he remains in close contact with retailers and their suppliers. John Dawson is professor of marketing at the University of Edinburgh and is visiting professor at ESADE, Barcelona. He has been visiting professor at universities in the USA, Australia and Japan and has been actively involved in researching retail issues for thirty years. His research interests are in international retailing, distribution channel relationships and public policy issues in retailing.