Consuming Television: Television and Its Audiences

by Mullan Mullan (Author)

• Used

  Paperback
  1997

  $4.60

  Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.* Written clearly and simply, and devoid of jargon * Covers both the empirical and theoretical ground in a lively manner * Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

• New

  Paperback
  1997

  $45.42

  Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.* Written clearly and simply, and devoid of jargon * Covers both the empirical and theoretical ground in a lively manner * Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)