Consuming Television: Television and Its Audiences

by Mullan (Author)

• Used

  Hardcover
  1997

  $136.39

  This course text should encourage students to understand what contemporary audiences are all about. It is based on a recent survey of audiences undertaken by the ITC, and extrapolates from the most recent findings about the future prospects for both terrestrial and satellite/cable broadcasts.

• New

  Hardcover
  1997

  $154.61

  This course text should encourage students to understand what contemporary audiences are all about. It is based on a recent survey of audiences undertaken by the ITC, and extrapolates from the most recent findings about the future prospects for both terrestrial and satellite/cable broadcasts.