Marketing: An Active Learning Approach (BA in Business Studies)

by Mike Worsam (Author), Mike Worsam (Author), Richard Meyer (Author), Elizabeth Barnes (Author), Bob McClelland (Author), Hildegard Wieseholfer (Author)

• Used

  Paperback
  1997

  $4.25

  Marketing is designed to provide learners with an understanding of the environment within which consumers function. It also examines the ways in which the relationship between the firm and the consumer is undergoing a process of change. This module is aimed at second-year undergraduate students, and serves as a suitable foundation for final-level marketing modules.

• New

  Paperback
  1997

  $106.83

  Business Law is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies programmes. It provides 100 hours of quality study to be used by students in a supported learning environment. This introduction to business law delivers the knowledge and skills required to understand the overall importance of the legal function in every aspect of the business organization and the ways in which the law affects the role of every manager, from marketing to personnel, in a business. It is designed for students of business as opposed to legal specialists so all the units are carefully sequenced and organized to ensure clarity and ease of use. Topics covered include: The English legal system. Legal relationships. Business contracts. Obligations of the seller/producer. European community law.Business Law has been written and developed by a highly experienced team. Extensively tested with students and using a range of questions, self-assessment exercises, worked examples and assignments, Business Law is the most effective teaching and learning resource available at this level.