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Marketing: An Active Learning Approach (BA in Business Studies)

Marketing: An Active Learning Approach (BA in Business Studies)

by Mike Worsam (Author), Mike Worsam (Author), Hildegard Wieseholfer (Author), Bob McClelland (Author), Elizabeth Barnes (Author), Richard Meyer (Author)

  • Used

    Paperback 1997

    $3.65
Synopsis

Marketing is designed to provide learners with an understanding of the environment within which consumers function. It also examines the ways in which the relationship between the firm and the consumer is undergoing a process of change. This module is aimed at second-year undergraduate students, and serves as a suitable foundation for final-level marketing modules.

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More Information

Format: Paperback
 Pages: 640
 Publisher: Wiley–Blackwell
Published: 24 Apr 1997
ISBN 10: 0631201823
ISBN 13: 9780631201823

Author Bio
Elizabeth Barnes is Principal Lecturer in Marketing at Staffordshire University. Bob McClelland is Reader at Liverpool Business School, Liverpool John Moores University. Richard Meyer and Hildegard Wiesehofer are both Senior Lecturers in Marketing at the University of Derby. Mike Worsam is an independent consultant in marketing.