Cases Retailing: A Naturalistic Approach (Arts; 73)

by Cathy Hart (Editor), Malcolm Kirkup (Editor), PaulWalley (Editor), Diane Preston (Editor), Mohammed Rafiq (Editor)

• Used

  Paperback
  1997

  $8.86

  This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

• New

  Paperback
  1997

  $32.24

  This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.