Strategic Management: An Analytical Introduction

by Brian Kenny (Author), George Luffman (Author), Brian Kenny (Author), Stuart Sanderson (Author), Edward Lea (Author)

• Used

  Illustrated
  1996

  $3.45

  Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases. The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 yearsa experience in teaching, researching and consulting in the area of business strategy. Strategic Management is enhanced by a student workbook, and an instructora s manual.