Marketing 2e

by David Mercer (Author)

• Used

  Illustrated
  1996

  $7.22

  Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

• Used

  Paperback
  1992

  $4.73

  This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.