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International Marketing (Principles of export guidebooks)

International Marketing (Principles of export guidebooks)

by Len Groves (Author)

  • Used

    Illustrated 1994

    $3.37

  • New

    Illustrated 1994

    $29.26
Synopsis

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

$3.37

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Quantity

1 in stock

More Information

Format: Illustrated
 Pages: 156
 Edition: 1
 Publisher: John Wiley & Sons
Published: 23 Jul 1994
ISBN 10: 0631193553
ISBN 13: 9780631193555

Author Bio
Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.