Principles of International Marketing (Institute of Export)

Principles of International Marketing (Institute of Export)

by JuliaSpencer (Author)

Synopsis

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

$3.29

Save:$37.29 (92%)

Quantity

1 in stock

More Information

Format: Paperback
Pages: 208
Edition: 1
Publisher: Wiley-Blackwell
Published: 11 Jul 1994

ISBN 10: 0631192514
ISBN 13: 9780631192510

Author Bio
Julia Spencer lectures widely on International Marketing.