Effective Marketing Communications: A Skills and Activity-based Approach (Effective Management)

by N/A

• Used

  Paperback
  1995

  $3.28

  This volume is part of the Effective Management series of management training texts allying student centred learning to core business knowledge. Each text should be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a highly developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. Using a balance of theory, cases and practical exercises, Effective Marketing Communications develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills. It should be useful reading for business studies students and executives new to marketing.