Companies and Markets: Understanding Business Strategy and the Market Environment: A Strategic Approach

by Christopher Pass (Contributor), Bryan Lowes (Author), Bryan Lowes (Author), Stuart Sanderson (Contributor)

• New

  Paperback
  1994

  $31.37

  This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturera s manual is available free of charge to adopters.