by Christopher Pass (Contributor), Bryan Lowes (Author), Stuart Sanderson (Contributor), Bryan Lowes (Author)
This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturera s manual is available free of charge to adopters.
Format: Paperback
Pages: 324
Edition: 1
Publisher: Wiley
Published: 23 Jul 1994
ISBN 10: 0631190996
ISBN 13: 9780631190998