by EdelBarnes (Author)
A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing.
Format: Paperback
Pages: 224
Edition: 1
Publisher: John Wiley & Sons
Published: 01 Apr 1993
ISBN 10: 0631188045
ISBN 13: 9780631188049