by Christine Ennew (Author)
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
Format: Paperback
Pages: 264
Edition: 1
Publisher: Wiley-Blackwell
Published: 30 Mar 1993
ISBN 10: 0631187154
ISBN 13: 9780631187158