The Marketing Blueprint (Business Blueprints)

The Marketing Blueprint (Business Blueprints)

by Christine Ennew (Author)

Synopsis

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

$6.60

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Quantity

3 in stock

More Information

Format: Paperback
Pages: 264
Edition: 1
Publisher: Wiley-Blackwell
Published: 30 Mar 1993

ISBN 10: 0631187154
ISBN 13: 9780631187158

Author Bio
Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.