by JohnS.Gammon (Author)
As small businesses take many buying decisions in the early stages from acquiring premises, equipment and services to the products they may be retailing. All small businesses are involved in selling some product or service. This practical guide will help you get the best out of all your trading decisions. It covers deciding what you really need to acquire before you buy; how to choose the best suppliers; negotiating and closing deals; and profiling your customers and finding the right marketing strategy to target them. The book includes a useful list of bodies such as Enterprise Agencies which offer support to small businesses. Each section ends with checklists to help you ensure you have thought of everything before you proceed.
Format: Paperback
Pages: 184
Publisher: WileyBlackwell
Published: 13 Jun 1991
ISBN 10: 0631175288
ISBN 13: 9780631175285